A viral Facebook post, generating organic traffic is what every Page Admin or Online Marketer fantasizes about. There is no shortcut or formula to make your post go viral. You need a good strategy, some marketing gimmicks, enough creativity and then toppings of luck. Making your post go viral is all about good marketing, it may be a digital world but you cannot ignore orthodox methods of marketing to go viral.
It is important to recognize your audience, what just might be your potential fan base. Figure out what content would engage the targeted audience most, like animated content would interest a kid more, music might attract fun loving people or involving religion might actually influence a lot of religious folks. According to a recent research most pages on Facebook posts their updates in form of text statuses but what people prefer is pictures, videos or even graphic animations. Videos and picture are shared ten times more than ordinary links. People love graphic imagery more than simple texts. You have to decide how to reach your targeted audience.
- After recognizing the potential fan base, customize posts accordingly. Adding personality to a post is what would make it standout. Sophistication and Class for a Premium product would do it justice on the other hand making the post conversational and casual for a daily go product would engage more everyday people. Keep the tone always relevant when talking about the same product so that it creates a sense of familiarity among audience.
- The most important thing is to BE CREATIVE ! There is no alternative for creativity. Creativity is what gives life to your post. Tell a story, be funny, be original add adventure, trigger people's imagination, get them involved make them ponder . Add colors , music animations to the message you have to convey. Don't just force a message down a person's throat, add frills to it. Even the most boring news can catch attention of people if delivered with enough creativity. See what's in, what's trendy, what just might catch people's attention. Only powerful creative content can move people, make them talk about your post and share it.
- Another thing that's really important is making your posts safe for work place. The more vulgarity you avoid the more audience you can generate. Make the post fit to be viewed by anyone, anyplace anytime. You don't want parents switching over tabs or just killing the page when their kids are around. Do you ?
- Timing is also an essential factor. Post should be made during the internet rush hours, the specific hours of a day when most people or most of your audience is on the internet. Facebook provides info-graphics on your fans i.e. when they see your posts most or give feedback etc. Using this feature more people can be accessed.
- According to experts 8:00 am -4:00pm is the ideal time to make your posts and engage people.You cannot just make a post go viral by making it good enough. Let people know about it. Integrate your other social accounts with Facebook. Advertising Companies also provide a good opportunity to generate an audience. Facebook's very own ad service can drive you a lot of traffic. But you know what's better? You can get yourself advertised for free too. Approach other pages on Facebook request them to share you content and offer them to share their's. This mutual exchange of traffic is the best free marketing tool. Contact as many pages as you can to get the word going.
Now that everything is perfect and in order all that you need is a bit of luck to make you go all the way through.
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