Google's algorithm; 5 important things to know about Mobilegeddon

Google's search algorithm which was done on 21 april 2015 is the new Google mission which aim to boost websitses performances through Smartpone users. Those websites which are mobile friendly will be favoured and ranked higher than non mobile friendly blogs.This program of Google algorithm,you can call it 'Mobilegeddon' was stated so just after Google reviews showed that, most of internet users about 50% use Smartphones. 

Its very true that,websites which are not going to be Custom/responsive or mobile friendly are real going to lose their power to google bots which are used in website ranking 

Below are the important things you need to know about Google changes

1 Google's search results will only be impacted to smartphones and not on desktop and tablets 

2. Website operators had two months to prepare. Usually, Google doesn't pre-announce algorithm tweaks. But Mobilegeddon could have such a dramatic impact on mobile search results that Google opted to give businesses time to get ready.

In February, the search company released a "mobile-friendly" test, which allows websites to see whether their sites are ready for the algorithm tweak. Mobile websites with unplayable videos, slow mobile pages and blocked image files will get knocked down a peg.

3. Algorithm changes can be nasty. Many businesses rely heavily on Google to send traffic to their websites. Google controls two-thirds of the U.S. search market, and when Google changes its code, companies have to scramble to relearn how to optimize their sites for Google's search.

Related; Why to Optimise your site for Mobiles before 21 April and what is Mobilegeddon?

The stakes are high. The top spot on a search page typically attracts 20% to 30% of the page's clicks, according to Adam Bunn, SEO director of digital marketing agency Greenlight. After that comes an enormous tail-off: Positions two to three generate 5% to 10% of the clicks, and links below that receive less than 1% of users' attention.

In 2011, a major Google algorithm change designed to promote high-quality content sent some companies into financial ruin. Two weeks after the changes, Mahalo.com laid off 10% of its workforce thanks to what CEO Jason Calacanis called "a significant dip in our traffic and revenue."

4. Websites can adjust on the fly. Unlike previous algorithm tweaks, websites can upgrade their "mobile-friendliness" at any time to appear higher in Google's search results -- it doesn't have to be done on Tuesday.

Google also said that the algorithm tweaks will be rolled out over the course of a few weeks, so the changes might not immediately be noticeable anyway.

5. Some mobile-unfriendly sites could still get favorable search placement. Google's algorithm judges sites based on numerous criteria, of which mobile-friendlness is just one. The company's aim is to provide the most relevant results, even if it's to a site that isn't optimized for mobile